Approach · Behavioural economics
Behavioural economics in marketing, made practical: a mechanism behind every claim.
A blog post asks someone to keep reading. A landing page asks them to sign up.
People decide with limited time and attention, and they lean on predictable shortcuts. As a behavioural science marketing agency, we start from the decision and ask which mechanism removes what stands in its way.
A blog post asks someone to keep reading. A landing page asks them to sign up.
People decide with limited time and attention, and they lean on predictable shortcuts. As a behavioural science marketing agency, we start from the decision and ask which mechanism removes what stands in its way.
Financial decisions carry real risk, so loss aversion and clear defaults matter, and every claim must survive regulatory review.
Long evaluations and buying groups suit commitment devices: small steps that build towards a shortlist.
Accuracy comes first. Identity and clear choice design help patients and clinicians act on information they trust.
Choices are made in seconds, so framing, order and defaults on pack, promo and page do the heavy lifting.
Identity and archetype decide who your brand speaks to and how it sounds.
Commitment devices and choice architecture sequence what you say, to whom and in what order.
That sequence, run at scale, with every piece tied to a stage and a metric.
Loss aversion and choice architecture applied where decisions are made.
The craft layer, held to the same standard: every claim specific and defensible.
It applies research into how people actually decide, including loss aversion, defaults, commitment and identity. We use it to shape how content is framed, ordered and presented.
Psychology explains how people think and feel. Behavioural economics looks at how that shows up in choices: what people buy, put off or sign up for. We use both, with behavioural economics supplying the mechanisms we can test.
Not when it is done honestly. We use these mechanisms to make true claims clearer and decisions easier, never fake urgency, hidden defaults or claims we cannot substantiate.
No. It is built into every Heurystix service. If you want existing content reviewed through this lens, we scope that after a first conversation.
We will tell you the mechanism, and whether content is the right lever to pull.