Posting to a quota
The calendar fills up, but nobody decided what each post is for.
S/06 · Social Media Marketing
Social media marketing that gives every platform a job
Social media marketing services in India for brands and creators: strategy, shoots, posting and reporting, run by one team.
Why most accounts post a lot and move nothing
Every platform, same post
One asset pasted everywhere, so no platform has a reason to exist.
Reports about reach
Likes and followers get counted. Enquiries and conversations do not.
Social media strategy services first, posting second
| The usual way | How we do it |
|---|---|
| A posting package | A plan, then a monthly rhythm |
| Present on every platform | Fewer platforms, each with a job |
| Trends picked week to week | Pillars tied to what buyers doubt |
| Success is reach | Success is the behaviour that changed |
What's included
Strategy
An audit of your accounts, a job for each platform, pillars, formats and rhythm.
Monthly account management
Planning, scheduling and approvals, handled month to month.
Video shoots
Shoots planned around the story, not the trend.
Design and edits
Graphics, carousels and video edits, held to one standard.
Posting
Scheduled and published to the agreed rhythm.
Reporting
A monthly read of what moved, tied to enquiries and pipeline, not vanity numbers.
How behavioural science shapes the feed
Identity-based messaging
Posts written to the person your follower believes they are.
Social proof
Real proof, used with permission and never invented.
Commitment devices
Small asks, such as a poll or a saved checklist, before the big one.
Choice architecture
One clear next step per post, so the profile visit has somewhere to go.
Posting often and hearing nothing back?
Talk to the foundersMonthly management and posting: how it runs
First conversation
What you want social to move, and where to start.
Audit and plan
We review your accounts and set platform roles, pillars and measures.
Make and publish
Shoots, design, edits and posting on a monthly rhythm.
Report and refine
A monthly report, and a deeper strategy review at agreed intervals.
Who it's for
B2B tech and SaaS
What a B2B social media agency should do: founder voices and proof for the whole buying group.
BFSI
Every post planned for compliance review, with risk framed honestly.
Healthcare
Accurate, separate messages for patients and clinicians, with claims checked.
FMCG
Fast formats, one consistent idea across every touchpoint.
For brands and for creators
We work with brands and with individual creators.
Our social media strategy for creators shapes your content and social strategy, while the voice stays yours.
How we work together
As a social media agency in Thane, Maharashtra, we work with teams across India in three ways.
Founder-led
Strategy project
The audit and the plan, for teams running it themselves.
Full-service retainer
Strategy, then monthly management, shoots, design, posting and reporting.
Strategy and handover
We plan, set up the rhythm and hand it to your team to run.
Scope and timeline agreed after a first conversation.
FAQs
What do your social media marketing services include?
Strategy, monthly account management, video shoots, design and edits, posting and reporting. Take all six, or start with the strategy.
Do you manage our accounts month to month?
Yes. As a social media management agency in India, we run planning, posting and reporting every month, alongside your team or on our own.
Do you shoot and edit video?
Yes. We plan shoots around the story each platform needs, then edit the finished pieces.
Which platforms do you work on?
Whichever ones your audience uses, for example LinkedIn or Instagram. We recommend fewer platforms done well over a presence everywhere.
Do you work with individual creators?
Yes. We help individual creators with their social content and strategy: what to be known for, which platforms to focus on, a content plan they can keep up, and, if they want it, monthly help with shoots, edits, posting and reporting.
How is social media marketing priced?
Per project for a strategy, or as a monthly retainer for social media management services. Pricing is set after a first conversation, once scope is clear.
How do you measure results?
Each platform gets one main measure tied to its job, such as enquiries or qualified conversations, agreed upfront. We do not promise benchmarks before seeing your accounts.
12 · Contact
Tell us what you're trying to move
One conversation with a founder is enough to see whether behavioural science can move it.
Write to Vinod at vinod@heurystix.com or Gazal at gazal@heurystix.com
Thanks — we've got it
A founder will reply by email.