Pages made to rank, not to read
Written for keywords, not readers.
S/07 · SEO
Content-led SEO, built for people first
SEO services in India for brands and small businesses: useful content, and a cleanup of the pages that hold your site back.
Why publishing more pages stopped working
Many near-identical pages
One page, with a new city or keyword.
Traffic that fell after an update
Visits fell, and nobody knows why.
In March 2024, Google announced a spam policy against scaled content abuse.
What Google's scaled content abuse policy says
Google's spam policies say: "Scaled content abuse is when many pages are generated for the primary purpose of manipulating search rankings and not helping users." That applies "no matter how it's created".
Google doesn't object to AI: "Appropriate use of AI or automation is not against our guidelines," says its guidance on AI content. The problem is low value at scale.
Google adds: "SEO can be a helpful activity when it is applied to people-first content".
What's included in our SEO services
SEO and content audit
Every indexed page: what it's for, and who it helps.
Cleanup: improve, merge or remove
Rewrite what can be saved, merge duplicates with redirects, remove or noindex the rest. Google calls deleting content "a last resort".
People-first content
Briefs from real buyer questions and content strategy that decides what to say first. Written and edited by people; AI, where used, is fact-checked by a person, as Google's generative AI guidance advises.
On-page and technical foundations
Titles, structure, internal links, schema, site speed, and crawl and index checks, fixed by our own developers. Google decides what it indexes.
Manual action support
If Search Console shows a manual action, we fix every affected page and help you prepare a reconsideration request covering the issue, the fixes and the outcome. Google decides.
Reporting
Search Console impressions, clicks and enquiries, read monthly.
How an SEO engagement runs
First conversation
What your site is for, and what changed.
Audit and decide
Keep, improve, merge or remove each page.
Clean up and build
Content, plus on-page and technical fixes by our developers, and a reconsideration request if needed.
Measure and refine
Monthly reports; the plan adjusts.
Google says it "could take several months" for its systems to recognise an improved site.
SEO for small businesses, too
Our SEO services for small business in India: a few pages that answer local buyers, a sound site, local basics. No keyword-count packages.
Supported by the Heurystix team
Founder-led
Strategy, writing, design and development in one team, with the behavioural science behind our briefs. The developers who build sites also fix their technical SEO. Vinod and Gazal join from the first conversation.
As an SEO agency in Thane, Maharashtra, we work with teams across India.
What we will and won't promise
We will
- An honest audit and a written plan
- Work written to Google's people-first guidance
- Monthly reporting
We won't
- Rankings or traffic numbers
- A date for recovery, or a timeline for a reconsideration review
- Removal of a manual action: Google decides
FAQs
What do your SEO services include?
An SEO and content audit, cleanup of thin or duplicate pages, people-first content, technical foundations built with our developers, manual action support and monthly reporting. You can start with the audit.
What is scaled content abuse?
Google defines it as many pages generated "for the primary purpose of manipulating search rankings and not helping users", however they are made.
Does Google penalise AI-generated content?
Not as such. Google says appropriate use of AI is not against its guidelines. Mass-producing pages without adding value may violate its spam policies.
Can you help if our traffic dropped after a Google update or we have a manual action?
Yes. With a manual action, we fix every affected page and help you prepare a reconsideration request; Google decides. Without one, we improve the site. We can't promise the outcome.
Should we delete our thin pages?
Not by default. Google calls deleting content a last resort. We improve or merge first, and remove only what can't help anyone.
Do you do SEO for small businesses?
Yes. We focus on the few searches that bring buyers: clear service pages, a sound site and local basics.
How is SEO priced?
Per project for an audit and cleanup, or a monthly retainer for ongoing SEO. Scope and pricing are set after a first conversation.
10 · Contact
Fewer pages, and better ones.
Tell us what your site is for, and we'll tell you what to keep.
Write to Vinod at vinod@heurystix.com or Gazal at gazal@heurystix.com
Thanks — we've got it
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