How content strategy pricing works: project vs retainer, and what drives the cost
How content strategy pricing works in India: project vs retainer, the five things that drive the cost, and what to ask any agency before you sign.
Insights
Insights
Content strategy vs content marketing: the difference that decides ROI
Content strategy vs content marketing: strategy decides what to say, to whom and in what order; marketing executes. Why the order of the two decides ROI.
Conversion copywriting examples, annotated by mechanism
Illustrative conversion copywriting examples for Indian pages, each labelled with its mechanism (loss aversion, defaults, social proof), plus rewrites.
How copywriters charge: per word, per project or retainer
How do copywriters charge in India? Per word, per project or on retainer: what each model covers, why per-word fails conversion copy, and what to ask.
How to hire a copywriter: 12 questions to ask before you sign
Hiring a copywriter in India? Ask these 12 questions before you sign, from research to the mechanism behind their headline. Plus a brief template to send.
02 · Contact
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